Hip-Hop mogul Jay-Z recently spoke on the creation of his record "Death of Autotune" and why its controversy and success is mainly due to Kanye West's involvement.
Jay also revealed how they both originally had an auto-tune-based record for the upcoming Blueprint 3 project.
"He actually sparked the idea," Jay revealed. "When he heard the beat he said, 'Man, this is just so hard! This has to be against everything -- no auto-tune, none of that type of stuff!' He didn't know what I was going to do or where I was going to take it, but it was actually his fault...After we made the 'D.O.A.' record about a month ago, we were like, 'if it's got to go, it's got to go' [from my album]. In hip-hop, our job is once a trend becomes a gimmick, to get rid of it. We've done that since the beginning of time...Now people are using auto-tune even in Wendy's commercials, and it's like, 'Oh no! That has to go!' It's become part of main culture. It's the same thing like when the old lady in Oregon starts saying, 'bling, bling.' It's like, 'I'm never saying that again.'"
so basically....we'll probably never see Kanye abuse autotune the Wayne has been doing for what...the last 2 years?
Jay also revealed how they both originally had an auto-tune-based record for the upcoming Blueprint 3 project.
"He actually sparked the idea," Jay revealed. "When he heard the beat he said, 'Man, this is just so hard! This has to be against everything -- no auto-tune, none of that type of stuff!' He didn't know what I was going to do or where I was going to take it, but it was actually his fault...After we made the 'D.O.A.' record about a month ago, we were like, 'if it's got to go, it's got to go' [from my album]. In hip-hop, our job is once a trend becomes a gimmick, to get rid of it. We've done that since the beginning of time...Now people are using auto-tune even in Wendy's commercials, and it's like, 'Oh no! That has to go!' It's become part of main culture. It's the same thing like when the old lady in Oregon starts saying, 'bling, bling.' It's like, 'I'm never saying that again.'"
so basically....we'll probably never see Kanye abuse autotune the Wayne has been doing for what...the last 2 years?
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